PRODUCT SHOOT- OLD SPICE
About the brand
Procter & Gamble’s Old Spice, a major player in the male personal care sector. Launched by Shulton Company in 1938, the brand had long been associated with the past and elderly gentlemen. The brand sells male grooming products including antiperspirant/deodorant sticks and body wash. Ever since P&G acquired Old Spice in 1990, it has been aspiring to give Old Spice a spicy and younger appeal.
Reference board
1.
2.
3.
Print advertisements
Team- Aashrita, Gokul, Rohit, Sharad & Mayuri
