Trees are the first casualty of urbanisation. Exnora, a pioneer in environment preservation in Chennai, commissioned our services to sensitize the public about the cost of deforestation. We approached the problem from an angle that will resonate most with the urban audience. When you chop trees, the water cycle gets broken. Moisture doesn't get transmitted to the atmosphere. Hence no rains. No rains means parched land. Which means fewer trees. And fewer homes for birds. The only way to fight this is to plant more trees. When you plant more trees, you plant more homes and restore the balance of nature. Our poster is a stark depiction of this story.

 

Ad Agency: 1pointsize

Photography: Sharad Haksar

CGI / Retouching: Alexander Piovani