Deciding on the corporate Christmas present was probably one of the most drawn out decisions in SMACK's first year. Numerous meetings held, countless corporate catalogues scanned and various proposals rejected. None of the options quite fit our criteria of something branded, impactful,useful, socially shareable, creative, memorable and that would genuinely put a smile on the face of the recipient. That is until the advent of Reinbeer.
Although inspired by previous renditions, we put our own SMACK spin to the Reinbeer concept. We purchased multiple 500ml bottles of Guinness and purchased yellow labels in keeping with the brand colours. Each Reinbeer was lovingly crafted by the design team and clothed in Fairisle inspired sleeves. The bottles were presented in branded cardboard packaging and dropped off at our client's offices. We followed up with a tweet, requesting a twitpic of their Christmas additions, encouraging further brand interaction and resulting in some great shareable content
Results
A very merry Christmas for all our clients
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SMACK Self-promotion
