Our biggest challenge was to identify the right chart types that best communicate the data metrics. Not only are the data metrics driven by the value type, (number or percentage) the chart can also reveal insight from an initial hypothesis. How the GlobalWebIndex's clients read the chart is essential for which the insight can be used to inform business-related decisions.

For example, the `Index` data metric is best displayed using distance to show how more or less likely the target audience is from the global average. Other data metrics display percentages, scales and distribution.

There is usually more than one target audience, and in some cases, it’s useful to compare them.

We created a new colour palette that didn’t conflict with the GlobalWebIndex’s core brand palette, differentiating them, so they have meaning in the charting context. The colours are then randomly assigned to an audience and applied to all chart types. The colour coding makes it easy to scan the dashboard and compare audiences.

The GlobalWebIndex needed a simple, intuitive way to build curated dashboards for their clients.

Already knowing their data inside-out the GlobalWebIndex can easily link each widget to a dataset, then select the appropriate chart type.

Breaking down the customisation into small steps ensured a quick and efficient dashboard building experience. Each step is dependent on the last displaying only relevant options.