Overview: Woodgrain is a leading manufacturer and distributor for moulding, doors and windows. With an extensive line of varied products and subbrands, Woodgrain's brand equity was fragmented. As the relationship with Woodgrain evolved from tactical to strategic, we had the opportunity to unify the brand, give it a common voice and solidify their leadership in a highly commoditized space.
What I Did: Social strategy, content creation, copy brand standards
Results: Woodgrain now has a social presence and is actively creating their own content, building on their thought leadership. In addition, they have unified their brands using the copy tone and design we created.
Woodgrain Doors: woodgraindoors.com
Excerpt from Corporate Catalog redesign. Can be viewed in its entirety here:
Joint venture between Woodgrain and The Home Depot. This catalog can be found at stores across the country in the moulding isle.
The epicenter of Woodgrain social media is the We Are Woodgrain blog: blog.woodgrain.com
