TITAN GLOBAL INSTAGRAM SHOOT
Titan is the largest and one of the oldest watch manufacturers in India.
Titan Company went global in 1991, with the launch of Titan watches in the UAE, Oman, Bahrain and Qatar. Operations in Kuwait and Kingdom of Saudi Arabia were launched in 1995-96. Titan Company further expanded into South East Asia, offering products in Singapore, Malaysia, Thailand, Vietnam and recently, in the Philippines and Indonesia. Titan watches are also available SAARC nations of Sri Lanka, Bangladesh, Nepal, Maldives, Bhutan and Pakistan.
Now the brand wanted its way into USA. Through a combination of contemporary style, excellent quality and affordable prices, Titan Company has put together an exceptionally appealing proposition internationally.
Their TG are essentially millennials. Titan offers a whole range of watches for very occasion. The most popular ranges are: Edge, Raga, Neo, Octane, Purple and there are a few co – created ( with influencers ) collections in certain regions.
BRIEF
Create an Instagram campaign to position Titan as a modern and contemporary brand
Establish Success through Experience as the overarching theme
Arrive at ways to distinguish Titan International from competition.
WAY FORWARD
Based on internal brainstorming sessions & client interactions we decided to showcase the brand through the following lifestyle moments:
Travel
Adventure
Hobbies
Work
Unique Experiences
The above categories helped us to come up with visual steer, cover notes, hashtags and watch selection for each shot.
The shoot was done in various locations in Bangalore. The cast of the shoot was chosen in collaboration with the client.
The props and styling was selected in collaboration with a stylist. I was in charge of the art direction for the project.
Client - TITAN Global
Art Director - Ranjeeta Rani Lenka.
Stylist - Devesh Pant
Client Servicing - Abhay Menon.
Production House - Red Baton
