deko corporate identity

deko, detalles corporativos

corporate identity

the challenge was to design a corporate identity with an stylized and typographic concept that represents a dynamic and professional brand for a corporate presents company based in mexico.

the naming development [deko] was realized with two-first letters of "detalles corporativos" [corporate presents in spanish] getting a descriptive name of the service and the use of the service meaning deco/rative.

the logo development was designed based on a stylized concept and saturated with organic lines to get a visual impact, applied with marron hue that suggests elegance, sophistication, presence and dynamism against a withe background harmonically balanced.

some bussiness stationery applications show the dynamic concept using the corporate colours that integrate the branding identity.