This BFGoodrich promotion focused on the brand’s all-terrain and mud-terrain tires. To promote these go-anywhere tires, I needed to develop several “go anywhere” layouts—because vertical and horizontal designs of several different sizes were mandatory. It was a challenging but rewarding task: as the developer of BFGoodrich’s promotional photo style, I consider myself its guardian and want to personally maintain its integrity, especially when orientation and size constraints are difficult.
