SEA – Swansea Employability Academy
A degree is no longer enough to guarantee a graduate a satisfying future career. In many sectors recruiters are looking for 'work-ready' graduates with clear evidence of job specific skills in addition to high level graduate attributes. To have the competitive advantage in the job market, students need to have developed their employability throughout their time at university.
When Icon were asked to overhaul the marketing collateral for Swansea University’s Employability Academy (SEA) we knew that the design would need to be engaging and interactive, promoting the already excellent innovative teaching and learning practices held by the University.
We drew on the University’s target audience and location as the inspiration behind the refreshed identity for the Academy. Working with a dynamic team we were able to push boundaries and work collaboratively to produce exciting and engaging pieces, such as the Logo Loop Postcard.
With a clean and eye-catching colour palette and distinct design elements that complement the University’s corporate branding, we achieved an outcome that works to promote and enhance the already excellent work the university are doing to make sure that student learning and experience exists in tandem, leading to a successful graduate career.
"Swansea have redefined the traditional one-dimensional approach to employability within Higher Education by becoming an employability-intensive institution, delivering real impact." – Senior PVC Professor Hilary Lappin-Scott
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