As part of my work on Schweppes Australia's digital strategy, I made a reccommendation to rebuild their consumer-facing homepage (www.schweppes.com.au). My vision for the page was a simple, light-weight hub for Schweppes' digital eco-system. The idea was that the website, which we totally rebuilt, would act as a gateway hub to the brand's other online assets while providing useful information about the product range. To bring our vision to life, we used the latest in website best practice including using responsive design to accomodate for mobile & tablet users, social by design/social graph integration with feeds from Schweppes' main social channels and a contemporary, Pinterest-like user experience.
