ANIUS
Indigenous Aromatics 台灣在地香氛純露
In 2018, I was invited to design a product catalogue for ANIUS, an upscale brand of essential oils and botanical extracts.
For their “Indigenous Aromatics” product line (在地香氛), ANIUS formulated seven different fragrances using plant species indigenous to Taiwan, each one inspired by a “solar term” of the Chinese calendar.
The final catalogue, presented here, combines the “solar term” concept with some of Taiwan’s best-known geological landmarks, by way of their corresponding microclimates. Floral patterns, featuring the source plants for each particular fragrance, are interwoven with the landscape. The colour palette is soft and pastel, but hard edges create sharp contrasts between them to add a sense of layered depth to a flat, almost scrapbooked aesthetic. The seven distinct, “seasonal” color palettes echo the diversity of Taiwan’s geography and climate, hinting at the ephemeral moment evoked by each fragrance.
我被邀請為台灣知名的精油品牌-肯園ANIUS-設計新推出的「在地香氛純露」產品目錄。
肯園行遍台灣各地，精選在地特色植物，設計出適合春、夏、秋、冬的當季在地香氛系列。
以中國二十四節氣為出發點，精選七項節氣搭配七種產品。
這七項配合節氣時令的純露，他們的意義與地貌、氣候有十分的關聯性。
在插畫設計上我展示了七個台灣的著名景點，結合了花卉，以詩意的方式描繪出不同的地形樣貌，強調產品與地形的關聯性。
並使用生動且溫柔的色彩意味者台灣豐富多變的地貌與氣候，可以溫和的創造無限的多樣的可能性與生命力。
Client: ANIUS 肯園
2018
2018
