BrightenUp is a series of vitamins that’s focus is towards consumers living in areas with long winters. The BrightenUp series of vitamins acknowledges and replaces what your body is missing during the winter, from the qualities summer brings. The series includes Sunny, Energy and Happy vitamins. Sunny vitamins give your body the vitamin D your body is not receiving, Energy vitamins make up for the loss of motivation, and the Happy vitamins brighten your mood and chase away the blues. For consumers who would like more detailed information, postcards and brochures were also created for BrightenUp Vitamins.