TruBridge
TruBridge has its roots in CPSI, a leader in electronic health record (EHR) systems for rural and community healthcare providers. Presently they are focused exclusively on providing business office, consulting and managed IT services healthcare organizations.
• The image below shows the attributes that speak directly to the target audience.
• The identity suggests trustworthy connections between the company, the client and the community.
• The professional positioning of the new brand is reflected in the tagline – The Path to Performance – which
links to both the name and to key client business concerns.
These elements were used to create a full set of deliverables on an aggressive schedule – from brand guidelines, brochures and a website that offers optimal experience – from desktop to tablet to mobile.
