I was asked to provide Art Direction & Design to a new project from Mongoose Bmx for there new Ad campaign "Know your Roots". It was a campaign focused around a Bmx Roadtrip that would take place in the US, Colorado, New Mexico, Utah, Nevada and California. This campaign would follow up to Mongooses 40th year anniversary and the Release of The History of Mongoose Documentary. I Designed everything from concept to completion, Logo Identity, Creating a New Brand Font, Adverts, Posters & Catalogue.

The Final signed off Mongoose Know your Roots Brand Idenity Logo.

Mongoose Know your Roots Brand Font. I created this font from Scratch for Mongoose.

Mongoose Know your Roots Brand Advert which featured in various publications Globally.

Mongoose Know your Roots Product Advert which featured in various publications Globally.