AUTOMATIC SAFE DISTANCE. DISTRONIC PLUS / DOG - FAT

Print / Outdoor
Distronic Plus technology by Mercedes Benz, is a driving safety system that helps drivers to keep an automatic safe distance from other cars, or even stop the Mercedes Benz in order to avoid an accident. 
 
Recognitions
•    Cannes Lions 2013 / Bronze in Outdoor Campaign
•    Clio Awards 2013 / Bronze in Billboard Campaign 
•    Clio Awards 2013 / Shortlist in Print Product - Service 
•    Clio Awards 2013 / Shortlist in Print Technique - Art Direction

•    Ojo de Iberoamérica 2013 / Bronze in Print / Dog

•    Ojo de Iberoamérica 2013 / Bronze in Print / Fat

•    Ojo de Iberoamérica 2013 / Bronze in Print Campaign

•    London International Awards 2013 / Shortlist 

•    El Sol de Iberoamérica 2013 / Bronze in Outdoor / Dog

•    El Sol de Iberoamérica 2013 / Shortlist in Magazines and Newspapers / Dog
•    El Sol de Iberoamérica 2013 / Shortlist in Outdoor / Fat
•    El Sol de Iberoamérica 2013 / in Magazines and Newspapers / Fat
•    Festival de Antigua 2013 / Gold Award in Press
•    Festival de Antigua 2013 / Bronze Award in Outdoor

•    Festival de Antigua 2013 / 2 Shortlists in Print / Girl - Fat

•    Festival Eldorado 2013 / Bronze Award In Press Campaign

•    Lurzer´s Archive Selection 2013

•    Selection Best Of Ogilvy World Wide Network 2013
 
Credits
Agency: Ogilvy & Mather Colombia
Client: Mercedes Benz
Product: Distronic Plus 
Chief Creative Officer: John Raúl Forero
Creative Executive Director: Juan José Posada / Juan Pablo Alvarez / Mauricio Guerrero 
Creative Directors: Julián Gutiérrez / Andrés Astorquiza
Copywriter: Julián Gutiérrez / Juan Cárdenas
Art Directors: Juan Manuel Pachón / Juanita Delvasto / Estebán Márquez /  Andrés Astorquiza
Art Buyer: Adriana Parés
Post Production: Salamagica