Prana Yoga Belfast
One of my biggest projects in 2018 was the design and implementation of a branding scheme for Belfast's new yoga /fitness studio Prana. There were numerous aspects to this design package, whether it be the preparation of print materials, web design or management and production of social media visuals.
One of my biggest projects in 2018 was the design and implementation of a branding scheme for Belfast's new yoga /fitness studio Prana. There were numerous aspects to this design package, whether it be the preparation of print materials, web design or management and production of social media visuals.
The business launched in September 2018 to great success, and I'm working with the client actively to this day, designing promotional material and website updates for the business.
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Initial branding and logo design
Prior to beginning work, the client and I had extensive discussions regarding the visual identity of the brand. Great consideration was put into decisions regarding colour, type and formatting choices, as it was important to ensure the target audience would be attracted to the visuals associated with the brand.
Promotional print material
A large portion of the work I created was for use on print material. Posters and flyers were required in a variety of sizes and style, as well as large window graphics which were to be installed in the actual studio building.
Web Design and Online Content
The Prana website was created using and is supported by WordPress. The entire site was built to the specifications of the client, and features a booking system integrated. The site is available to view in full here:
https://pranayogabelfast.com/
The brand is active across many social media sites, so it is important to ensure their designs for use on these platforms is easily transferable between sites while maintaining quality. The client also required a series of posts that describe each class offered by the studio, which were required for both print and digital use.
