Swansea University Santander Cycles Bike Scheme
We were commissioned to create the identity and campaign for Swansea University's entry into a crowdfunding competition to win £100,000 of investment in 50 bikes across 5 docking stations from Santander as part of the Santander Cycles Scheme.
From exhibition stands to social media graphics, our illustrative solution provided Swansea University with an adaptable set of vibrant designs that worked cohesively to create a strong bilingual campaign. Working with the Santander colour palette, our bespoke illustrations depict the city and the cycling community in a refreshing and inclusive way. We also developed a toolkit of elements and guidelines on how to use them, ensuring the unique identity was carried across all the creatives and allowing Swansea University to adapt social media graphics as the competition went on.
