@SkinnyPigSW1

 

I was asked to explore some branding for Johnnie Mountain's new take on pork Crackling - Skinny Pig.  As the owner of The English Pig, and a signature dish of Pork Belly, Johnnie's has a passion for all things pig...and this didn't disappoint! It's a great new product, So I was pleased to get involved.

 

After a few explorations the favoured route landed with the well bred pig illustration nd hand written title.

 

There's still  a ways to go with development - but with the most important thing being to get some taste tests out on the street, Johnnie wanted some quick-fire packaging to push his product out there.

 

Sourcing some brown paper bags,we opted to make stamps for this first short run. I ran up some copy with attitude for the back and printed stickers. Both sets had to be able to fit to both different sized packs.

 

The first trial is selling at The Rib Man's stall on Brick Lane - so we made up some promo posters and leaflets pushing Skinny Pig and The Rib Man's usual hashtag #HOLYFUCK.

 

New flavours and updated Branding and packaging will follow - enjoy!