Project Description:

 

Develop the marketing and communications plan for Microsoft's Dynamic Crystal Corporate Communication Software. Find effective non-technical and experiential messaging that would capture clients on a more engaging way. 

 

I was responsbile for the co-creation of the positioning statement and the tagline as well as the complete storyboard, production and communication of the video. 

 

Team: Antoine Zervudacki, Juan David Perafán @ LPA Consulting