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Sherwin-Williams Virtual Panel Studio TM

Virtual Panel Studio TM
2013-2015: First of its kind for the industry, this online database of finishes was designed for the promotion and advancement in the global wood coatings marketplace for the division. Contains searchable, downloadable, high-resolution images of application-friendly and trend-setting wood finishing systems appropriate for the furniture and kitchen cabinet markets.  Provides cost efficiencies, reduced cycle-time improvements from concept to production for customer base and allows for push and pull marketing initiatives. 

Launched in the Spring of 2018 

Original concept, creative direction, photography, DAM (digital asset management)
Final Product: Screen Shot from Website
Final Product: View of selected panel that can be zoomed in/out real-time. Panel specifications and filter selections shown to right of panel.
Sherwin-Williams Virtual Panel Studio TM
Published:

Sherwin-Williams Virtual Panel Studio TM

Original Concept | Project Management | Digital Asset Management [DAM) | Creative Direction Finish Development | Beta Launch | Sales Training

Published:

Creative Fields