One thing that you need to keep in mind is that in-house SEO is quite different as compared to agency SEO, which most of the companies usually go for.

SEO agencies usually have a mechanical approach to deal with the SEO tasks at hand, and there is a chance that they occasionally may not pay much attention to what your website requires at a particular moment. On the other hand, in-house SEO allows you to work on a holistic approach to deal with the digital marketing requirements of your website. Since you will not be dealing with the SEO of 50 websites, like agencies do, you may be able to identify the requirements of your website in better way and you may be able to truly market your business in the online realm.

Nevertheless, it doesn’t mean that in-house SEO is going to be less challenging. Although you are going to have a lot of resources at your disposal, making the right decision at right time and allocating resources based on particular requirements might not be the tasks you will find easier to deal with. So, it is really important to develop a multi-disciplined approach in which you can be successful in fulfilling the basic and advanced requirements of your in-house SEO structure.

Having that said, there are a few things that you need to take into consideration.

Planning for an in-house SEO structure is important and you are going to get it developed anyway. But what’s more important is the budgeting. You need to build the right team, and you are going to have good amount of money to build that team. However, you have to have good plan regarding the use of your budget. Throwing your money unnecessarily is not going to provide you with better results.

It is really very important to take into consideration the company size and politics within the company’s management hierarchy. Different departments, managed by different managers, are going to act like the main sections of your website. Combining the sections to make a whole website is the process that may be quite similar to combining different sections to make a whole company in the real world. It means that any lack of cooperation by any department can reflect from the company’s website because you are not going to have the data you require. It will ultimately affect the in-house SEO structure’s performance.

The strengths and weaknesses of the people working in your organization are also very important factors that come into play when you plan on building in-house SEO structure. Every person has some strengths and weaknesses. Your job, as a manager, is to make sure that the strengths of a person are utilized while the weaknesses are not being triggered. For instance, the SEO expert working on your team may be a great individual contributor but not a good people wrangler. Similarly, the Web Developer may be a great people wrangler but not a good individual contributor. Now, it is your job to make sure that you get the best out of each of your team members.

Since every department is going to act like a different site, you will need to make sure that every section performs well. In this scenario, your best bet is to have good hands on analytic tools in order to track the progress of your site’s sections from every aspect. Without good knowledge about the metrics, you will not be able to identify problems in your site. In the end, your website will take the hit.

In the end, it would be worth mentioning that any of your achievements are not going to put you in a relaxing position because there is a competitive online marketing scenario out there. You will need to have good focus on your business marketing structure and your competition if you want to achieve success. Even if you have hired the best SEO team and they are all good at keeping things smooth, your job as a manager is never going to be any less challenging.