Last spring, we had the opportunity to work with WB Studios on a new IMDb Ad campaign promoting the launch of ’Rampage’. During our brainstorms, we challenge us to find an innovative way to highlight the film’s creative and representing the spirit and heritage of the game on IMDb.
To give the fans an awesome experience, we used movie assets to create a custom homepage
and movie page experience in tandem, where the users were able to watch an exclusive trailer, play an 8-bit game that reflects the original inspiration of the film and a city destruction experience.
and movie page experience in tandem, where the users were able to watch an exclusive trailer, play an 8-bit game that reflects the original inspiration of the film and a city destruction experience.
Client: WB Studios
Agency: IMDb Creative Studio
CD: Gajan Vamatheva
Presales: Daniel Gomes
Design: Daniel Gomes & Ben Blanchard
Design Technologist: Eric Fonseca
