Creative label design concept inspired by Japanese traditions. The key elements of the label design concept were symbols that make significant value for Japan: 1. Hinomaru— “solar circle” or the official flag of Japan which depicts the rising sun on an azure background. 2. Mount Fuji - On the slopes of this volcano there is a Shinto temple and the ascent to the mountain peak is equivalent to attaining immortality. This mountain is unique with its incredible symmetry and flowering gardens of sakura on its slopes. The legend about this mountain says that it, as if by magic, was formed in just one night. Its landscapes are truly amazing and gorgeous and the atmosphere there seems authentic and pristine. 3. Sakura - fully reflects all the aesthetic principles of Japanese culture and its grace is incomparable to anything else. Cherry color symbolizes clouds, softness. In Japan, there is a belief that if the sakura pollen fell into a cup with sake, the drinker will have longevity and health.