“The Book of Bulgari Etiquette – B or not to B”
The campaign takes its inspiration from the Bulgari woman: a woman who writes her own rules, instead of limiting herself to following those dictated by her mother’s manners. Bulgari reinvents the norms of elegance and comunicates them by speaking directly to the modern woman, shrugging off the classic code of conduct.
With "The Book of Bulgari Etiquette”, the Italian fine jewellery house presents the unconventional rules followed by women who, in their everyday life,
open the doors to change.
This concept was conveyed through a video strategy focused on flowing storytelling and a strong visual identity, accompanied by product shooting and 3D animations.
My role: Art Direction, Post Production and Compositing
Credits
Agency: Caffeina
Creative Director: Pier Sandro Cancellara
3D: Tax Free Film
Client: Bulgari
