OPPORTUNITY

Redesign a package that lacks functionality, design, and eco-friendly qualities.  

 

SOLUTION

The main problem in fishhook packaging is the organization of the individual fishhooks. It is difficult to get one hook out at a time in the tangled mess. In my redesign of this package I wanted to not only create something less bulky, but also a system for organization to stop the tangles. Slack Line refers to the easygoing life style of fishing on a beautiful day with good company. The whole package floats and is made out of cork to ensure that the outdoor sport remains eco-friendly.

 

2013 AAF Greenville 
Student Gold Addy