A Canine Culinary Creation
I love working on restaurant & culinary projects, so the my newest client wanted to dive into one... well... I was thrilled. However, this brand was something quite unique; A raw food subscription for pets. She envisioned a farm-to-table vibe that with warm colors and a look that felt comfortable for her subscription price points. We embarked on a mission that left us both feeling a bit hungry for chicken feet ;)
Inspiration
The beginning of this project had us looking through her product lines. After a solid afternoon browsing organs and limbs, there was an unmistakable attraction to the humble chicken foot. With a bit of artistic liberty, it could create a symmetrical mark that definitely made an impact. For the colors, we choose a palette that reflected the myriad of organ colors. Deep purples, fleshy pinks, and blood reds provided the perfect references. I suppose you could say the creative process was quite organic.
