With a fun night out with friends ahead of us, it's easy to get carried away with a few too many drinks.
Carefree drinking may lead to possibilities such as road accidents, affected ability to make responsible
decisions and/or health issues.
Integrated as part of a night out's drinking experience,
1/ Upon the download of the After Dark app,
2/ Users are able to group up with their friends before checking into a venue.
3/ With a wristband equipped with blood-alcohol meter technology, it's able to notify
its user of the alcohol content detected in his blood.
4/ With a points-for-rewards system, different sobriety levels that users leave a venue with,
will earn them points. The more sober, higher the points.
5/ Points will then be contributed to a ranking system where winners get to
cash out for rewards with Absolut.
This campaign is an effort driven by Absolut to advocate for responsible enjoyment.
All while retaining Absolut's championing spirit in design, fashion and creativity.
