"MUNDOS INVERTIDOS"
BRANDING WORK
VITAL NUTS PACKAGING
UNIVERSITARY WORK
Este trabajo basa su trabajo en un público objetivo específico. Nestlé entra como marca protagonista con valores de marca como lo son la nutrición, la salud y el bienestar.
Los pleasure Growers
Son hombres y mujeres de 60 a 70 años que a nivel global son las personas que crecieron en la década de los 60. En su época fueron rebeldes y ahora están descubriendo lo que significa la 3 edad. No son los típicos abuelitos de otras épocas, ya que se mantienen activos, estudian, son viajeros, energéticos y son consumidores de alta capacidad que buscan disfrutar su jubilación. En Bogotá viven en equilibrio, algunos siguen trabajando, relajada de sus vidas y se encuentran contentos en actitud positiva.
Son de perfiles más activos y de los que menos se aburren. Este tipo de consumidor tienen una inclinación fuerte hacia todo lo espiritual, están muy interesados en participar en actividades por fuera de casa.
Son de perfiles más activos y de los que menos se aburren. Este tipo de consumidor tienen una inclinación fuerte hacia todo lo espiritual, están muy interesados en participar en actividades por fuera de casa.
This job bases its work on a specific target audience. Nestlé enters as a leading brand with brand values such as nutrition, health and wellness.
The Pleasure Growers
They are men and women between the ages of 60 and 70 who, on a global level, are the people who grew up in the 1960s. In their time they were rebellious and now they are discovering what 3 years means. They are not the typical grandparents of other times, since they are active, they study, they are travelers, they are energetic and they are high-capacity consumers who seek to enjoy their retirement. In Bogotá they live in balance, some continue to work, relaxed about their lives and are happy with a positive attitude.
They are the most active profiles and the least bored. This type of consumer has a strong inclination towards everything spiritual, they are very interested in participating in activities outside the home.
They are men and women between the ages of 60 and 70 who, on a global level, are the people who grew up in the 1960s. In their time they were rebellious and now they are discovering what 3 years means. They are not the typical grandparents of other times, since they are active, they study, they are travelers, they are energetic and they are high-capacity consumers who seek to enjoy their retirement. In Bogotá they live in balance, some continue to work, relaxed about their lives and are happy with a positive attitude.
They are the most active profiles and the least bored. This type of consumer has a strong inclination towards everything spiritual, they are very interested in participating in activities outside the home.
DESIGN: Maria Paz Sánchez and Alessandra Capote
TECHNIQUE: Digital Work & Printing excersice
POST PRODUCTION: Maria Paz Sánchez and Alessandra Capote
TECHNIQUE: Digital Work & Printing excersice
POST PRODUCTION: Maria Paz Sánchez and Alessandra Capote
