This is one of those projects that we had fun working on and gave us the chance to try something new.
The client gave us a free hand in order to build Weople's promotional campaign that is aimed to introduce the subject on usage and monetization of our digital data. This app also also allows to controlo those dynamics thanks to the new GDPR law.
The video, that has been made in 2D character animation and motion graphics, enriches the typical infographic narrative style thanks to the cell animated characters.
Plus...putting a "F@#K!" in the video has been a huge pleasure for us!
Thanks to our client Hoda for letting us do this!

client                                            HODA

Exexutuve Creative Director       RICCARDO GALIMEBRTI

Executive producer                     PIETRO POLENTES

Storyboard & Design                   MARTA MARZULLO

Animations                                   MARTA MARZULLO, FEDERICO BRESSAN, RACHELE SANTINI

Sound Design                              FISH SINGER