this is the illustration i made for the launch campaign

and here are some rejected sketches

our works have been used to create the launch campaign with a specific designed logo and typeface for the claim "cosa farai domani Milano?" ("what's next Milan?")

I was also invited to do a live drawing at the store, and here's the final result.

Then i did a Today@Apple session about movies, movie posters and how to create a movie poster.