Coca-Cola is a drink on every man's table, especially with the approach of Christmas. This brand emits a message of fun, sharing and gifting, and a new shape for Coca-Cola bottle packaging was chosen to illustrate such a message. Both the shape and the design are thought to induce the idea of ​​giving, once with the shape of the bottle that is "tight" (symbolizes the shape of the hands that held it) and the packaging depicting two gloves that share the Coca-Cola bottle.