Concept, Art Direction, Design
This was a long-running awareness campaign for the SMRT (Singapore trains). The purpose was to create awareness and at the same time establish a database of passengers who registered for the grand prize.
Over the 6 months the master visual was adapted into many different media. Among them posters, micro-site, eDM, flyer, brochure, newspaper ads, taxi- and bus ads, concept station and event material.
Initial Pitch Submission:
Final Master Visual & Adaptations:
The Concept Station:
