BRANDS FROM A
PARALLEL UNIVERSE
I was reading the other day something about Parallel Universes.
It basically stated that:
“Everything that could possibly have happened, but did not,
it might have actually occurred in another universe"
Which got an advertising guy like me thinking, would the brands I love, would also exist in a parallel universe? and if so, would they be there just as I know them here? And, if I get to travel to that universe, would I still recognize them? And if I did, would those brands make the exact same products in both universes?
I was traveling by bus from Washington DC to New York City, so I had plenty of hours to burn on idle, when suddenly a more foolish debate came to me… So, if there are brands in another parallel universe, most likely design firms exist there too, and if that is the case, would the brands that hired them there to create their logo in that universe, be the same brands that hired them to create theirs in this universe?. All of which is my long-winded way of getting to the point: this visual experiment is my answer to those questions. I’m not trying to disrespect these brands – I’ve worked with many of them in fact. These visualizations are just my curious thoughts let loose.
And who knows? Maybe these brands do exist somewhere in a parallel universe far, far away.
