Minister is an impressive business cafe – restaurant located on Poseidonos Avenue and it is based on classic lines and aesthetics. It is famous for its impeccable service, excellent ambience and great choice of recipes and beverages. The whole approach of this venture has prompted us to design a brand and corporate identity that can be fully absorbed by both the business circle of shipping companies based in the region and the average local consumer looking for quality in venue and coffee. We have sought to invest in the name values ​​that come in complete harmony with the interior design itself to highlight Quality and Premium elements resulting in a brand remarkable and proportionate to its own space and services. Calligraphic M ends up in the midst of a tie, pointing to the business line of the venue, and the decorative element at the top of the sign suggests prestige and luxury without exceeding the timeless minimal design.