Idol is considered to be one of the finest restaurants in Greece and is a point of reference in the cosmopolitan life of the island of Santorini. Contemporary awards and world renowned critiques make it one of the most important destinations in the Caldera area in Fira. For many years Idol’s terrace hosted the world’s most prominent celebrities to enjoy the beautiful sunset view and the unique creations of the finest Greek chefs. As the brand’s new tag line “Comfort Food & Luxury Experience” suggests, Idol is an alloy of senses combining gourmet wine tasting, rare wine titles and the beautiful view of the Aegean Sea. Idol Design was based on Minimal Design by combining uneven parts to attribute the elegant and luxurious element of the business to creating a memorable symbol. The use of curves, which is a clear reference to the region’s architecture and folklore culture, must be mentioned. Inside the symbol is a clear reading of all the characters of the name dominated by I, while on the typographic part we focused on basic concepts of design so as to absorb as little attention as possible and highlight the brand itself.