In Blou and Rooi we are lovers of paper and for us it is not a mere support to apply an identity, but is part of the creative process and is always a vital part of our creative proposal. We select the paper as we select a typeface or the corporate color palette for a project.

That's why we were clear during the creative process that Sirio Sabbia of Fedrigoni was chosen to reflect the corporate identity of Abant Joiers. A family jeweler who commissioned us the restyling project of his brand to solve the new challenges that the generational change meant.

The Sirio Sabbia allowed us to solve all the pieces with an excellent result by printing on pantone metallic copper for stationery, stamping copper for packaging and embossed adhesives on Sirio Pearl by Arconvert.