Whirlpool at Lowe's
The category's first end-to-end digital solution to target in-market shoppers and guide them through the overwhelming landscape of researching, shopping and purchasing a new appliance. In a category full of confusion and clutter, we were able to take something most shoppers dread and turn it into a simple and surprisingly helpful experience.
The category's first end-to-end digital solution to target in-market shoppers and guide them through the overwhelming landscape of researching, shopping and purchasing a new appliance. In a category full of confusion and clutter, we were able to take something most shoppers dread and turn it into a simple and surprisingly helpful experience.