Packaging Design for a Premium Rum Brand Concept "El Draque" named after Sir Francis Drake. He was a popular pirate and also a successful explorer. There are stories that ships in the olden days always had some kind of alcohol on board for the pirates to consume. One of the more popular and mostly regularly available is the rum that are stored in barrels on board the ships. El Draque has 3 variations: the white rum, spicy rum and the dark rum.