All about the nuances
Fordommer Fordummer is an Norsk Folkehjelp initiative in order to increase awareness about prejudice and its negative consequences. We were to design a campaign with graphic elements for an event that took place the 21st of march 2011. We were also to design a new logo and profile picture for the facebook page.
This was a project done in Studio 3, in a group with Mikael Fløysand and Bendik Høibraaten. Concept and contents were also produced by the group.
Concept
Prejudice is black and white and the only way of eradicating it is to think in nuances. That is why the colours of the profile (besides the green belonging to Norsk Folkehjelp) where intentionally lacking black and white and showing everything in between
A5 postcards
"Wear your statment" Bracelets were given so as to raise awareness about the project and to physically involve the user
The A2 Posters were folded to A4 for easy/cost effective sending throughout the country
