Challenge
Changing the experience of purchasing in “Cook pastry” which is for luxury customers in Tehran
CREATE & TRY BEFORE PAY
CREATE A NETWORK OF TRUST BETWEEN CUSTOMER AND SERVICE PROVIDER(PASTRIES)
The concepts:
Bringing a creative environment for customers according to their tastes
Adding cafe space for drinking tea or coffee
Cake maker machine
This machine has different cake ingredients inside, like different fruits, creams, variety of baked cakes that people can choose according to their interests. This feature gives the customers chance to create their own kind of cakes with different ingredients and order it . This service also help people, who has allergy to some beans and fruits, find an alternative for what they can’t eat.
Plus, They can also save the combination they have already tried and liked to order it later.
Stand
In this stand there are samples for each cake. Customers can taste the cakes through samples before buying ,it would be helpful for them to make the right decision before purchasing.
