The first AWD execution of a campaign for the Toyota Tundra. Equipped with 12 speakers and all-wheel drive, your music will raise the dirt off the road. The shoot is practically RAW: very few retouches were needed. For the record, the band we see is actually a real rock band, check out their Myspace: http://www.myspace.com/heysugarband. Personally, I recommend "This is so good".

 

Published: January, 2013
Advertising Agency: Bleublancrouge, Montreal, Canada
Agency website: http://www.bleublancrouge.ca/
Creative Director: Gaëtan Namouric
Art Director: Sébastien Lafaye
Copywriters: Maxime Paiement
Photographer: Alain Desjean
Retoucher : Visual box