2. Exploring Visual Principles of Gestalt
For Project 02, our objective was to use typography/letterforms as a medium to create a series of compelling compositions that clearly illustrates each of the four gestalt grouping principles.
Each composition should clearly demonstrate asymmetrical balance while effectively illustrating each the following principles: similarity, proximity, continuance and closure.
Visit this link (dropmark) to view my other designs I had in mind.
For Project 02, our objective was to use typography/letterforms as a medium to create a series of compelling compositions that clearly illustrates each of the four gestalt grouping principles.
Each composition should clearly demonstrate asymmetrical balance while effectively illustrating each the following principles: similarity, proximity, continuance and closure.
Visit this link (dropmark) to view my other designs I had in mind.
1. Similarity (Matching):
-occurs when objects look similar to one another. People often perceive them as a group or pattern. Similar objects are defined by shape, size, color, and direction.
*Bag of assorted candy such as: star bursts, skittles, M&Ms
-occurs when objects look similar to one another. People often perceive them as a group or pattern. Similar objects are defined by shape, size, color, and direction.
*Bag of assorted candy such as: star bursts, skittles, M&Ms
I had started out with letters of the same size, color, and opacity. I thought of many patterns that would allow the viewer to easily group the letters accordingly. Letters being dotted, striped, and outlined.
*I could have changed the size, but I decided not to
*I could have changed the size, but I decided not to
2. Proximity:
-occurs when elements are placed close together. They tend to be perceived as a group.
*spread cubes vs. packed cubes
I chose the letter “J” as my proximity example. The reason I chose “J” is because it sort of resembled scales or feathers. Proximity also works as emphasis whereas smaller individual groups will be the focal points.
-occurs when elements are placed close together. They tend to be perceived as a group.
*spread cubes vs. packed cubes
I chose the letter “J” as my proximity example. The reason I chose “J” is because it sort of resembled scales or feathers. Proximity also works as emphasis whereas smaller individual groups will be the focal points.
3. Continuation:
-occurs when the eye is compelled to continue along-through the objects
This principle was quite difficult to achieve. Not only do you have to design a composition to lead the viewer’s eye, the composition also had to be asymmetrically balanced. I had initially come up with designs that lead the viewer’s eye to a vanishing point. However, the composition was not asymmetrically balanced as it lead from 1 side to the next.
I decided to use the old spiral method to lead the viewer’s eye to a point, but also balance out the composition.
-occurs when the eye is compelled to continue along-through the objects
This principle was quite difficult to achieve. Not only do you have to design a composition to lead the viewer’s eye, the composition also had to be asymmetrically balanced. I had initially come up with designs that lead the viewer’s eye to a vanishing point. However, the composition was not asymmetrically balanced as it lead from 1 side to the next.
I decided to use the old spiral method to lead the viewer’s eye to a point, but also balance out the composition.
4. Closure:
-occurs when an object is incomplete or a space is not completely enclosed. If enough of the shape is indicated, people perceive the whole by filling in the missing information. We have a natural tendency to close gaps and complete an unfinished form.
This principle is the most stimulating one. To design a simple image, where its strokes-lines are purposely left open for the viewer to close, takes considerable thought. For designs, I thought about food being bitten into, a shape that’s been shaded, and a creature. I have 2 strong designs, but I ultimately chose the method with the creature.
-occurs when an object is incomplete or a space is not completely enclosed. If enough of the shape is indicated, people perceive the whole by filling in the missing information. We have a natural tendency to close gaps and complete an unfinished form.
This principle is the most stimulating one. To design a simple image, where its strokes-lines are purposely left open for the viewer to close, takes considerable thought. For designs, I thought about food being bitten into, a shape that’s been shaded, and a creature. I have 2 strong designs, but I ultimately chose the method with the creature.
