Here's some 'duds'. Ideas that could've made a big impact, if only they went off. Most of these have been presented to agencies or clients.
Tasked to create a behaviour changing TV ad to get people in France to start brushing their teeth twice a day. We wrote some scripts, but also took a step back and thought of this simple but bold product innovation that tackles the problem at a much more direct level. Went into research and product design with the intention to go into production, but the latest I've heard is that people in France are still only brushing their teeth once a day...
OS Svalbard.
Launch the latest macOS - Help save the planet.
The mac OS wallpapers are arguably one of the most seen visuals in the world on a daily basis. Let's turn them into powerful ads for the planet.
Rather than showing pristine, retouched Californian nature porn, we'll shine a light on nature's dire state of emergency at the frontlines of Svalbard's melting ice caps.
Launch the latest macOS - Help save the planet.
The mac OS wallpapers are arguably one of the most seen visuals in the world on a daily basis. Let's turn them into powerful ads for the planet.
Rather than showing pristine, retouched Californian nature porn, we'll shine a light on nature's dire state of emergency at the frontlines of Svalbard's melting ice caps.
Teaming up with influential environmentalist and nature photographer Paul Nicklen, and his Sea Legacy charity. Everyone who downloads OS Svalbard pledges to protect the natural world, whilst apple pledges support to Sea Legacy.
WeTransfer is a staple in the creative community.
Millions of artworks are being sent around the globe on a daily basis. But instead of just showing the artwork itself, we wanted to focus on the exciting moment that WeTransfer truly owns...
By linking it to the most exciting part of getting a present, that moment of anticipation when you’re opening it up, when you’re eagerly tearing away the wrapping paper, or in this case unzipping your precious files.
We translated this into a very simple & bold outdoor campaign by hijacking all the empty billboards around the city, and pasting our message over these empty ad spaces.
People could digitally scan the billboards to ‘unzip’ the billboard’s artwork, and win free Pro memberships, limited edition artwork and more.
Ministry of Sound created an amazing speaker home system, and of course, they wanted to make some noise about it.
How? Well, how about we take the brand famous for dance & epic sound, to the one place on Earth that has banned just that. Sweden.
How? Well, how about we take the brand famous for dance & epic sound, to the one place on Earth that has banned just that. Sweden.
Sweden has a long standing public ban on dancing in public places, and the party-pooper government had just renewed the ban. There was a big protest about to take place...
Our idea was to support this protest in the only way we could, by getting people to dance to amazing music. We'd ship our speaker systems out to Sweden, put them on the truck leading the protest, and create a PRable celebration of music and dance, all livestreamed via social media so they rest of the world could join in and show their support to Sweden.
