<3 YOUR WHITE CLOTHING
HAVAS WORLDWIDE | 2016 - CREATIVE CONCEPT, ART DIRECTION - CLIENT: SBP/RB
People only realize that the white colour of their clothing is not really white when they are able to compare it with a whiter shade. On Instagram, whenever you like a photo, a white heart appears over it. By comparing both shades of white we make people realize how their clothes can turn whiter with Vanish.
Results:
This simple idea got more than a thousand Likes and hundreds of comments.
When compared to the average engagement of previous posts results were up to 4x higher.
With zero investment.
FULL CREDITS:
Creative Director: Alexandre Ravagnani
Creative Concept: Claudio Villa, Carlos Credie
Art Director: Claudio Villa
Copywriter: Carlos Credie
Creative Concept: Claudio Villa, Carlos Credie
Art Director: Claudio Villa
Copywriter: Carlos Credie
