As a part of publication design course, we had to redesign the Young Designer- an annual publication by NID which contains information of all the students along with their diploma projects convocating that year. This book is handed out to all all the convocating students and is also sent out in the industry. Process included- finding out the right key words, finding out the right language, implementing it correctly and carring the same language all through out the book. My keywords were- fresh, spread and celebration. So I chose Dandellion flowers as my metaphor. Dandellions are fresh, they spread through wind and also symbolize "the begining of something new". This concept was later adapted as the overall theme for NID's 2012 convocation along with the Young Designer.
