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League of Legends - URF Brazil

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/ C B L O L 2 0 1 8

Act 2

When it comes to bombastic opening shows, the Brazilian

League of Legends Championship (CBLOL) finals has a

tradition of setting a high bar. In 2018, we were invited to

collaborate in this huge celebration of e-sports.

With LED panels covering the whole stage, we designed

an optical illusion that blurred the lines between floor and

walls when seen through the main camera lens - as watched

live by over a million viewers on YouTube.

ACT 2 was the premiere of an original song composed

by brazilian rapper Emicida specially for CBLOL, with lyrics

containing a number of references to memes and expressions

created by the LOL community. To go with the music and

having the URF game mode as reference, we created a

cel-animated extravaganza the ranges from FelixtheCat-like

animated elephants and ridiculously aggressive weaponry

to turning all athletes in the final into their preferred champions.

Take a look at all this below and don't forget to check

the ACT 1 of this project!

C R E D I T S

Client: RIOT Brasil
Direction and Screenplay: Daniel Kano, Jannerson Xavier
Illustration: Victor Tchaba, Daniel Kano, Amália Lage, Anderson do Nascimento, Shun Izumi, Benson Chin, Breno Ferreira
Motion: Jannerson Xavier, Lennon Valinhas, Amália Lage, Gabriela Zaneti
Cel Animation: Lennon Valinhas, Natália Faria, Ricardo Drehmer

Original Music: RIOT Games, Emicida, Felipe Junqueira, Samuel Ferrari

Music Production and Direction: Felipe Junqueira, Samuel Ferrari
Sound Design: mdois

Lead Singer: Emicida
Backing Vocals: Nina Oliveira e Rita Bastos
Horn Section: Reginaldo 16 Toneladas, Joabe Reis, Iramar Souza, Renato Batista

Project Manager: Marcelo Moreno
Shooting: RIOT Brasil