Hello Sense : Audio Branding / Audio UX
Client : Hello
Product : Sense
Product : Sense
We worked closely with the engineers and designers at Hello over the last few years to create their full product sound experience including custom alarms, sleep tones, notifications and UI for their smart sleep tracker Sense. Some of the key brand components that we wanted to support in this experience were beauty, simplicity and sophistication through the use of custom sound design and musical compositions for their alarms, sleep tones and product ui. We worked hard to ensure that we stepped out of the more traditional alarms, notifications and ui that you hear typically in products today by focussing on more composed and layered soundscapes and musical compositions that people could look forward to waking and falling asleep to.
Most alarms, ringtones and notifications in products today are extremely short loops that don't develop or grow over time. We saw this as an opportunity to create an experience that is more dynamic and more distinct and ownable. Some of the alarms develop over a period of 1 minute and then loop so there's more time to layer elements gradually over time so as not to annoy users, but gradually wake them - a softer approach.
For the alarms and sleep tones we worked with instruments and timbre's that are softer and more atmospheric, while compositionally we experimented with ideas that evolve more gradually so as not to shock and startle the people sleeping. The goal was to softly sing them out of bed. We felt that this was such a great opportunity because your alarm is the first thing you hear in your day. It literally sets the tone for your day or week so we took this very seriously and created a highly unique sound experience that is cohesive across the entire sound set and cohesive to the Hello brand vision.
For the alarms and sleep tones we worked with instruments and timbre's that are softer and more atmospheric, while compositionally we experimented with ideas that evolve more gradually so as not to shock and startle the people sleeping. The goal was to softly sing them out of bed. We felt that this was such a great opportunity because your alarm is the first thing you hear in your day. It literally sets the tone for your day or week so we took this very seriously and created a highly unique sound experience that is cohesive across the entire sound set and cohesive to the Hello brand vision.
"The team at Hello worked with Connor on the sound identity for Sense. Connor took on the challenge of creating a diverse set of audio assets for Sense, and ended up creating a cohesive and recognizable sound aesthetic for the product that we extended across multiple features, powering some of the most-loved experiences with the product. Connor has great instincts for sound, and excels at honing in on the client's vision, even when working with non-experts. Connor also did a great job handling some difficult technical constraints on both the hardware and software side, so we were confident about how his compositions would perform in the real world. I'd jump at the chance to work with him again!"
- Kevin Twohy, Director of Product at Hello
- Kevin Twohy, Director of Product at Hello
