I designed this logo for a group of young entrepreneurs looking for investors to back their plan to open an organic fast food restaurant in the Philly area. They asked for organic colors, natural curves, and a look which would appeal to Gen Y (mainly females).
I chose lime green and muddy gray because the sharpness of the green is catchy, but the muddy gray subdues it to a softer look. "Eden" is hand-drawn to reflect something growing, which portrays their freshly grown and natural products.
