MADE TO BE SHARED.
HAVAS WORLDWIDE | 2017 - CREATIVE CONCEPT, ART DIRECTION - CLIENT: CHINA IN BOX
China In Box is a food made to be shared - one single box weights almost 1 kg.
But it wasn't perceived as that.
But it wasn't perceived as that.
In a year of crisis this scenario made sales drop.
There were many ways to solve this. We used the enemies.
FULL CREDITS:
Creative VP: Marcelo Siqueira
Planning VP: Renata Bokel
ECD: Marcelo Torma
Creative Director: Eduardo Freitas, Camila Dammann
Creative Concept: Claudio Villa, Carlos Credie
Account Manager: Fernanda Modena, Daniela Oi
Planning: Dannyllo Silveira, Rachel Fahr Nogueira
Media: Andrea Ferreira
RTV: Wellington Azeituna
Film: Shinjitsu Filmes
Director: Maira Toledo Silva Fridman e Lina Toledo Silva Fridman
Audio: Soup Records
Client Approval: Mary Kaidei / Rosana Kimura
Planning VP: Renata Bokel
ECD: Marcelo Torma
Creative Director: Eduardo Freitas, Camila Dammann
Creative Concept: Claudio Villa, Carlos Credie
Account Manager: Fernanda Modena, Daniela Oi
Planning: Dannyllo Silveira, Rachel Fahr Nogueira
Media: Andrea Ferreira
RTV: Wellington Azeituna
Film: Shinjitsu Filmes
Director: Maira Toledo Silva Fridman e Lina Toledo Silva Fridman
Audio: Soup Records
Client Approval: Mary Kaidei / Rosana Kimura
