60 POP CULTURE REFERENCIES
IN A 5 LENGTH SHORT FILM
IN A 5 LENGTH SHORT FILM
CCXP | 2017 - CREATIVE CONCEPT, ART DIRECTION - CLIENT: CCXP
CCXP is an event in Brazil in the format of a Comic Con. But more than this, it's a pop culture event.
In Brazil, part of the population reject the terms "geek" and "nerd". Many people do not like to be defined by these terms. Our goal was to make people realize that they too are a bit of a geek.
We've created an almost 6 minutes short film with 60 references/easter eggs from movies, series, games, comics and animes that are well know by people. The short film refers to Street Fighter, Game of Thrones, Naruto, Back to the Future, Stranger Things and many other geek culture classics. Well, better than just talking about the film, it's inviting you to watch it. It is impossible not to recognize at least one of the references.
In less than 48 hours our content managed to make 2.2 million people on Facebook and 100,000 on Youtube stopped what they were doing to watch our 5:46 minute film. In a time where less than 79% of Internet users watch more than 15 seconds of a video on the internet - according to Year in Review Institute. Let’s not forget to mention the 48 thousand likes and more than 18 thousand shares. And what make us even prouder, is that in 2017 CCXP turned out to be the biggest Comic Con in the world.
AWARDS & RECOGNITION:
D&AD – Branded Content Wood Pencil 2018
FULL CREDITS:
Creative Director: Roberto Fabri
Creative Concept: Claudio Villa, Rafael Barreiros, Roberto Fabri
Project Manager: Carol Marques
Motion Designer: Jorge Jr.
Film: Iconoclast
Directors: Alaska
Post Production and VFX: Nash VFX
Sound track, design and mixing: Satélite Audio
Creative Concept: Claudio Villa, Rafael Barreiros, Roberto Fabri
Project Manager: Carol Marques
Motion Designer: Jorge Jr.
Film: Iconoclast
Directors: Alaska
Post Production and VFX: Nash VFX
Sound track, design and mixing: Satélite Audio
